Many smartphone users might claim that, if you’re looking for apps, you’re wasting your time with a Windows Phone. But that has been turned on its head with news that there are now over 40,000 apps in the Windows Marketplace, all of them available on the Nokia Lumia 800.
The website All About Windows Phone says there are 40,189 apps available. More than two thirds are free and about one in ten are paid but offer a free trial. The website claims 165 apps are being added every day. Of the apps published, around 5,500 have been withdrawn or removed from the marketplace. There are more apps available in the US compared to the UK, around 33,950 to 32,332. Most of the apps available relate to gaming, books, reference, tools to enhance the phone’s experience or entertainment.
It may be an impressive figure but it is somewhat dwarfed by the numbers associated with the App Store. There are around 500,000 apps available for those with iPhones, iPads and iPods and around 18 billion downloads. Android Market has around 400,000 apps. Microsoft has ground to make up. Their App Store equivalent, the Marketplace was only launched a year ago. It may be that they have released fewer than Apple in the same amount of time since launch but it shows a renewed drive for Microsoft with Windows Phone to catch up with its rivals and the Nokia Lumia 800 is a big part of that.
The first product of the new partnership between the Finnish manufacturer and Microsoft, the Lumia 800 is seen by smartphone fans as a mark of ambition. Many had thought Windows Phone had lost too much ground to Apple and Android phones yet the Lumia with a 1.4 GHz Qualcomm Scorpion processor, 3.7 inch display with 480 x 800 resolution and 8 megapixel camera more than matches its competitors. Apps, including games, media and music have become a stalwart of smartphone interaction. Nokia has always been a brand focused on offering video and audio capability which may have encouraged a push in this direction.
The growth of apps also means the sky is the limit for Windows Phone users. It attracts more developers, meaning Windows Phone becomes a more attractive prospect for those devising and designing new apps. That creates more of a buzz and raises the profile amongst smartphone users of the apps available on Windows Phone, which thus attracts more developers. Growth leads to growth.
The report suggests that by January 2012 there will be more than 50,000 apps showing this is a real area of growth for Windows Phone and Microsoft. Greater integration across Microsoft’s other software brands, like the Xbox Live App that is available on the Nokia Lumia 800 is an indication that while it may have lagged behind Apple and Android, 2012 will be there year that Windows Phone starts to catch up.